Reborn Coffee, a California-based café chain, has announced a new partnership with interior design firm IAID Co., Ltd to open stores in China, aiming to cater to the sophisticated tastes of Chinese consumers. The partnership is described as a lifestyle social gathering venture and will see the opening of a flagship store in Guangzhou, followed by expansions to Shanghai and Shenzhen. This strategic move is built on the success of Reborn Coffee's international debut in Malaysia and leverages IAID's expertise in lifestyle design. The collaboration seeks to blend premium specialty coffee with a high-quality, design-focused social experience, potentially redefining the coffee scene in the region.
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