Reborn Coffee, a US specialty coffee roaster and café chain, is looking to expand its international presence after a successful launch in Malaysia last year. Recording an 84% increase in sales for 2023, the company is targeting new markets in South Korea, the UAE, and Austria, building on the momentum of their Kuala Lumpur store. With 13 stores in California and plans for more in Southern California and Texas, Reborn Coffee is also eyeing Singapore, Indonesia, Kazakhstan, India, Thailand, and the UK for future growth. To support its expansion, Reborn Coffee has secured financial backing totaling $4m from various investors, including a $1m commitment from its chairman and another $1m from a South Korean investor. The brand's strategic moves showcase its ambition to become a key player in the global specialty coffee industry.
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