A new bakery concept, PROOF, has been launched by RAW Coffee Company to enhance its café offerings. Located within RAW Café, PROOF provides a variety of freshly baked goods, including breads and pastries. This initiative aims to improve the quality and consistency of food served alongside their specialty coffee.
• PROOF Bakery opened in September, created by RAW's in-house food and beverage team.
• The bakery features an open design, allowing customers to view the baking process.
• Initial offerings include sourdough, brioche, croissants, and danishes, with plans for regionally inspired items.
• The café's mezzanine has been redesigned to create a more inviting workspace for customers.
This development is significant for RAW Coffee Company as it marks a strategic shift towards expanding their business. By integrating a bakery into their café, they not only enhance customer experience but also create new growth opportunities. The potential to serve a broader market in the future could further solidify their position in the industry.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.