A fourth-generation coffee farmer in Brazil is increasing sales of rare eugenioides coffee, which could sell for up to 50 times the price of typical arabica beans. Luiz Paulo Dias Pereira Filho expects to earn 1 million reais ($190,476) for just 10 bags of this unique coffee. Unlike arabica, eugenioides coffee is sweeter and less bitter due to its low caffeine content. Pereira Filho has previously sold this coffee to international buyers, including customers in Taiwan and Saudi Arabia.
• Eugenioides coffee is an ancestor of arabica and is considered a luxury item.
• The farmer's five hectares of eugenioides will yield only two bags each, far less than arabica.
• Interest in eugenioides mirrors the early 2000s hype surrounding geisha coffee.
• The production of eugenioides is challenging due to its sensitivity to climate and low productivity.
This shift highlights the growing demand for specialty coffees, even as the overall market declines. As consumers seek unique flavors, rare varieties like eugenioides could reshape the coffee industry landscape.
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