A fourth-generation coffee farmer in Brazil is increasing sales of a rare coffee called eugenioides, which could sell for up to 50 times the price of standard arabica beans. Luiz Paulo Dias Pereira Filho expects to earn 1 million reais for a small harvest of this unique coffee. Known for its sweetness and low bitterness, eugenioides is gaining attention in the specialty coffee market, despite a general decline in coffee prices. Pereira Filho has previously sold this coffee to international buyers, including customers in Taiwan and Saudi Arabia.
• Eugenioides coffee is an ancestor of arabica and has low caffeine levels.
• Each hectare of eugenioides produces only two bags, much less than arabica.
• The coffee requires careful cultivation due to its sensitivity to climate.
• Interest in this rare coffee mirrors the early 2000s trend for geisha coffee.
The rise of eugenioides represents a growing demand for niche specialty coffees. As consumers seek unique flavors, this rare coffee could redefine luxury in the coffee market and encourage more farmers to explore unique varieties.
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