Morning routines in San Luis Obispo often start with coffee, but Robby McLaughlin has added a twist to his daily ritual. He combines his love for fitness with his caffeine fix by ordering a protein-infused coffee at SLO Rooted Coffee Company. This unique drink, known as "The Robby," was created after McLaughlin frequently requested a latte mixed with protein. The popularity of protein coffee has surged since its TikTok debut in 2024, inspiring local coffee shops to innovate their menus.
• McLaughlin aims for 200 grams of protein daily and enjoys coffee, leading to the creation of "The Robby."
• SLO Rooted Coffee and Kaffeine Coffee Company both now offer protein coffee options, appealing to health-conscious customers.
• The protein coffee trend has gained traction on social media, with the hashtag #Proffee amassing over 5 million views.
• The protein market is booming, projected to reach $4.48 billion in size.
This trend matters because it merges health and enjoyment, allowing people to meet their fitness goals while savoring their morning coffee. As more coffee shops embrace this concept, it reflects a growing demand for nutritious yet tasty options in the coffee industry.
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