Princess Cruises is responding to customer feedback by adjusting its Premium Package. The company has made a notable change to its beverage policy, allowing unlimited specialty coffee and tea in the Plus package. However, many guests remain dissatisfied, particularly regarding the limitations on soft drinks. Despite the recent increase in package prices, the cruise line is facing mixed reactions from its community.
• The Plus package now includes unlimited specialty coffee and tea, but soft drinks still count toward the 15-drink cap.
• Prices for the Princess Plus package have risen from $65 to $79 per day, while the Premier package increased from $100 to $129.
• New benefits in the Premier package include shore excursion credits based on cruise length.
• Customer feedback has been strong, with many expressing disappointment over the treatment of soft drinks in the policy.
This situation highlights the ongoing struggle between cruise lines and customer expectations. As companies like Princess Cruises adapt to feedback, they must balance profitability with guest satisfaction. The changes could impact future cruise decisions for many travelers.
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