PRESS Coffee, a specialty coffee roastery in Phoenix, has introduced its new PRESS Estate coffee, sourced from its recently acquired Panamanian farm. Starting February 24, this unique coffee will be available at all 19 locations on drip and in retail bags. Additionally, the limited Reserve Collection will be offered online through an allocation program. Customers can enjoy free samples of the Reserve Collection at the Phoenix Roastery on the launch day.
• The PRESS Estate coffee comes from a farm located in the Volcan Valley, known for its rich soil and ideal growing conditions.
• The farm spans 70 hectares and is situated at high elevations, enhancing the flavor profiles of the beans.
• The Reserve Collection will be released quarterly, with each harvest offering a distinct taste due to varying natural conditions.
• PRESS Coffee emphasizes quality and community, aiming to provide exceptional coffee experiences to its customers.
This launch highlights the importance of sourcing high-quality coffee and the impact of local farming on flavor. By connecting customers with unique coffee origins, PRESS Coffee fosters a deeper appreciation for specialty coffee. This initiative not only enhances their product offerings but also strengthens their commitment to community engagement and sustainable practices.
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