Peet's Coffee is on a mission to combat the afternoon slump with an exciting new contest. The company is searching for its first-ever Chief Playlist Officer, who will create a playlist to energize coffee lovers during the dreaded 3PM crash. This initiative coincides with the launch of Peet's Half-Caff blend, Middle Ground, and a new summer menu featuring refreshing drinks designed for energy management throughout the day.
• The contest runs from June 3 to June 30, inviting participants to submit their "Middle Ground Mix" playlists.
• The winner will enjoy an all-expenses-paid trip to Chicago to see top music acts and have their playlist featured in Peet's locations nationwide.
• Peet's new summer menu includes Sparkling Energy Drinks and Protein Oat Lattes for a balanced energy boost.
This contest not only promotes Peet's new offerings but also highlights the importance of music in enhancing productivity. By encouraging creativity and engagement, Peet's aims to redefine how people manage their energy levels throughout the day.
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