Peet's Coffee, a well-known coffee chain, has announced a significant change in its pricing policy. Starting June 4, customers will no longer pay extra for plant-based milk options like oat and almond milk. This decision follows a public appeal from musician Paul McCartney and PETA, urging the company to eliminate the surcharge. Peet's has a rich history in the Bay Area, dating back to its first store opening in 1966. The new pricing policy aligns Peet's with other major coffee chains that have already dropped similar surcharges.
• Peet's Coffee will offer plant-based milk at no extra charge starting June 4.
• This change follows a letter from Paul McCartney and a PETA campaign.
• Peet's previously charged an additional $0.80 for non-dairy milk options.
• Other chains like Starbucks and Dunkin' have already removed their surcharges.
This change is important as it encourages more people to choose environmentally friendly options. By removing the surcharge, Peet's Coffee supports sustainability and animal welfare. It also places the company in line with consumer preferences, promoting a healthier planet while staying competitive in the coffee market.
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