Oval Coffee Roasters, a specialty coffee brand from New York City, is set to launch its products in over 450 Sprouts Farmers Market locations on May 5, 2025. Founded by Christopher Alspach and Andrew Itzkowitz, Oval aims to bring innovative coffee experiences to consumers. Their offerings include whole bean and single-serve drip bags, designed for convenience and sustainability. The drip bags, inspired by East Asian coffee culture, feature biodegradable filters and are available individually or in boxed sets.
• Core blends include The Natural, Bowling Green Blend, and Riverside Blend, each crafted for distinct flavor profiles.
• The founders have extensive experience in the coffee and food service industries, enhancing their product quality and market reach.
• Oval emphasizes thoughtful packaging and exceptional blends to elevate everyday coffee moments.
• A Mixed Reality platform called #OvalSpace will engage customers with games, trivia, and exclusive content.
This launch is significant as it expands Oval's reach, allowing more people to enjoy their unique coffee offerings while promoting sustainable practices. The brand's focus on quality and design aims to enhance the coffee-drinking experience, making it more accessible and enjoyable.
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