Oval Coffee Roasters, a specialty coffee brand from New York City, is set to launch its products in over 450 Sprouts Farmers Market locations starting May 5, 2025. This initiative is part of Sprouts’ May Innovation Set, which highlights emerging brands. Customers can participate in the #CoffeeChallenge by scanning a QR code on Oval’s single-serve pour over drip coffee. This unique coffee format is designed for easy preparation—just add hot water. Each pour over comes with a biodegradable filter, showcasing Oval’s commitment to sustainability.
• Oval offers various blends, including The Natural, Bowling Green Blend, and Riverside Blend, each crafted for different taste preferences.
• The founders, Christopher Alspach and Andrew Itzkowitz, bring extensive experience in the coffee and food industries.
• The brand emphasizes high craftsmanship and thoughtful packaging, aiming to elevate everyday coffee moments.
This launch signifies a growing trend in the specialty coffee market, where consumers seek quality, sustainability, and innovative experiences. By integrating mixed reality and eco-friendly practices, Oval Coffee Roasters is well-positioned to meet modern consumer demands and contribute to a more sustainable future.
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