The story of Onyx Coffee Lab highlights the journey of Jon and Andrea Allen as they build a thriving coffee business in Northwest Arkansas. With a deep passion for coffee, they have created a diverse revenue model that includes retail shops, business-to-business (B2B) sales, and direct-to-consumer (D2C) sales. Their focus on high-quality specialty coffee has attracted attention not just from coffee enthusiasts but also from baristas and roasters. The Allens are expanding their retail presence, aiming to grow from four to ten locations this year.
• Onyx Coffee Lab is set to open three new cafes soon, including locations on the Walmart campus and in downtown Springdale.
• The company’s growth is driven by its B2B and D2C sales, which have gained traction through word-of-mouth from local baristas.
• Onyx is introducing a chocolate production line at its Springdale location, leveraging their coffee expertise.
• The Allens believe that their retail, B2B, and D2C operations are interconnected, creating a cycle of knowledge and innovation.
This business model is significant as it not only enhances the local economy but also fosters a community around specialty coffee and chocolate. By focusing on quality and customer engagement, Onyx Coffee Lab is setting a standard in the coffee industry, proving that passion and strategic growth can lead to success.
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