Non-Fiction Coffee is committed to highlighting the farmers behind its beans, going beyond typical coffee roaster practices by naming farmers on its packaging. This practice, known as "relational sourcing," emphasizes the company's dedication to honoring the hard work of coffee growers like Javier Didier Pajoy from Colombia and Max Perez from Guatemala. Founded by Lisa and Mike Herren in 2016, the company operates out of Pelham, Alabama, and is known for its specialty and single-source coffees. Non-Fiction's new line of flash-chilled canned coffees, Origin Stories, features beans from specific growers, maintaining a focus on quality and traceability. Head Roaster Luke Sides ensures each batch, whether a blend or a single-origin, is meticulously processed to retain the beans' unique flavors. Non-Fiction's offerings are available at local stores and cafés in Birmingham and beyond, with plans for regional expansion. The company remains deeply rooted in its local community, reflecting Birmingham's rich food and hospitality culture.
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