Noma, the famous Danish restaurant, has introduced a new coffee subscription called Noma Kaffe. This initiative aims to bring specialty coffee roasting in-house, enhancing the coffee experience for its customers. Subscribers will receive high-quality, carefully selected coffee sourced from various origins. The program is designed to highlight the stories and farmers behind each coffee.
• For $65 a month, subscribers get two 250g bags of specialty wholebean coffee.
• The selections are curated by Noma’s coffee experts, including Carolyne Lane and Alastair Hesp.
• The first offerings feature single-origin coffees from Mexico and Ethiopia.
• The subscription is available in multiple countries, including the US, Canada, and Japan.
This move is significant as it reflects Noma's commitment to quality and innovation in the dining experience. By roasting coffee in-house, Noma aims to deepen its connection with coffee culture and provide a unique product that resonates with its culinary philosophy. It also emphasizes the importance of supporting coffee farmers and sharing their stories with a broader audience.
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