In Lagos, Nigeria, a new trend is brewing among the wealthy as they turn from traditional drinks like cognac to high-end coffee, costing up to $114 for a three-cup serving. The Mai Shayi Coffee cafe in Victoria Island is at the forefront, serving Jamaica Blue Mountain coffee, known globally for its quality. Despite Nigeria's low coffee consumption compared to tea and cocoa, entrepreneurs like Ibrahim Samande are investing in a cafe culture that might boost the local coffee market. With coffee consumption on the rise and local production increasing, there's potential for significant growth in Nigeria's coffee scene, despite the majority of the population living on less than $2 a day and typically opting for instant coffee. International chains are sparse, but local enterprises are eager to change the coffee landscape by promoting higher-quality, locally-sourced beans and sophisticated brewing methods.
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