Customers at Village Wine and Coffee are now seeing a new line item on their receipts: a 10 percent tax labeled “Trump Tariff on Coffee Countries.” This change is a direct response to recent tariffs imposed by the Trump administration, particularly affecting coffee imports from Brazil, the largest coffee exporter. Owner Kevin Clayton decided to make the tax visible to spark conversation and highlight the impact of tariffs on small businesses. The tax is applied directly to coffee drinks, making it clear to customers why prices are rising.
• The tax was introduced on August 18, 2023, due to a 50 percent tariff on Brazilian coffee.
• Clayton believes transparency is key and wants customers to understand the reasons behind price increases.
• While wine prices are adjusted per bottle, coffee prices fluctuate more rapidly due to perishability.
• The online reaction has been mixed, with some praising the transparency and others accusing the café of price gouging.
This move matters because it raises awareness about how government policies directly affect local businesses and consumers. By openly discussing the impact of tariffs, Village Wine and Coffee is fostering a dialogue about economic policies and their consequences on everyday life. Clayton’s approach encourages customers to engage with political issues that affect them, reminding everyone that small businesses are often on the front lines of such changes.
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