The 2025 Equitable Value Distribution (EVD) survey has been launched by the Specialty Coffee Association (SCA) to gather insights from the coffee value chain. This initiative builds on previous surveys and aims to foster fair value distribution within the specialty coffee sector. The SCA is inviting individuals and organizations to share their views on how value is created and shared in the industry. The feedback will help shape future actions and dialogues to enhance sustainability and equity in coffee.
• The survey is open for responses until July and is available in multiple languages, including English, Spanish, and Portuguese.
• Results will be compiled into a report that will inform future SCA initiatives and dialogues throughout 2025.
• The EVD survey is part of ongoing efforts stemming from the Price Crisis Response Initiative, which began in 2019.
• Collaboration with partners like Barista Attitude and BWT water+more supports these initiatives.
This survey matters because it encourages a collective shift in mindset about value in the specialty coffee sector. By engaging the coffee community, the SCA aims to drive positive change, ensuring that the coffee industry becomes more equitable and sustainable for everyone involved.
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