Five former Starbucks employees have launched Dura Coffee in Mid-City, Los Angeles, after their previous store closed unexpectedly. The new coffee shop aims to blend their Asian and Latino backgrounds into unique menu items while fostering a sense of community. The owners, who had a strong bond as coworkers, were motivated to create a space that reflects their heritage and serves their loyal customers.
• Dura Coffee features drinks like ube lattes and Mexican chocolate lattes, showcasing the owners' cultural influences.
• The shop collaborates with Lerida Mojica, who continues her baking business, Leri Bakes, at the same location.
• The team hopes to recreate the warm, welcoming atmosphere of their former Starbucks, attracting familiar faces from the neighborhood.
• Community support has been strong, with many previous customers excited to see the new venture.
This initiative highlights the importance of local businesses and the connections they foster within communities. Dura Coffee not only provides a new gathering place but also celebrates the diverse cultures that enrich the area.
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