Rollin Joe’s is a new coffee shop and vinyl lounge that will replace New York Sub in University Park, Dallas. Scheduled to open in late summer or early fall 2026, it aims to be a lively spot for students and locals. The shop will offer a range of drinks, including espresso, matcha, and smoothies, alongside quick bites. At night, it will transform into a lounge featuring DJs.
• Named after a fictional character, Rollin Joe, the shop is founded by Jerry Mooty, nephew of Dallas Cowboys owner Jerry Jones.
• The location has a rich history as a family-friendly sandwich shop since the 1970s.
• The founders plan to expand and open more locations in college towns in the future.
• A walk-up window for drinks will be available, enhancing convenience for customers.
This new venture matters because it represents a shift from traditional dining to a modern cafe experience, appealing to the younger crowd and fostering community connections. It also honors the legacy of a beloved local establishment while introducing a fresh concept.
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