Nestle's Coffee Buzz - Nespresso & Nescafé's Soaring Success

Nestle's Coffee Buzz - Nespresso & Nescafé's Soaring Success

Nestle's coffee portfolio, which includes Nespresso, Nescafé, Starbucks, and Milo, is a significant contributor to its sales, accounting for 26.7%. Nespresso's premium offerings like the Vertuo system and the new paper-based compostable capsules are driving its 5.3% organic growth. The brand is also expanding in out-of-home channels with the Momento system, especially in offices. Nescafé is creating new coffee occasions in traditionally tea-focused markets like India by tailoring products to local tastes and boosting accessibility, with significant growth in at-home consumption. Nescafé's strategy includes expanding ready-to-drink and ready-to-serve options in markets like Vietnam, responding to emerging trends.

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