Nestlé is experiencing a surge in innovation and product launches, particularly in the coffee sector, which is leading to significant sales growth. In the first half of 2024, the company reported a 15% increase in innovation launches compared to the same period in 2023. The goal is to reach a 20% increase by the end of the year. Coffee brands like Nescafé and Nespresso are major contributors to this growth, with Nespresso alone achieving CHF 3.1 billion in sales. The Vertuo system is particularly popular in North America, attracting younger consumers with its variety of coffee options.
• Nescafé is launching an espresso concentrate to enhance the cold coffee experience at home.
• Compostable capsules are being expanded across Europe, promoting sustainability.
• Nescafé Ice Roast Coffee targets the growing demand for cold coffee drinks among younger consumers.
• Other notable launches include Maison Perrier and Milo extensions.
This focus on innovation is crucial for Nestlé as it seeks to differentiate its products and drive sales. By tapping into trends like cold coffee and sustainability, the company positions itself to meet changing consumer preferences and maintain competitive growth in the market.
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