Nestlé Targets Cold Coffee Trend with New Nescafé Espresso Concentrate

Nestlé Targets Cold Coffee Trend with New Nescafé Espresso Concentrate

Nestlé has launched a new product, Nescafé Espresso Concentrate, aimed at capturing the growing trend of cold coffee consumption, especially among younger generations like millennials and Gen Z. Available in Sweet Vanilla and Espresso Black flavors, this new offering is initially available in Australia and China. It is designed for convenience, allowing consumers to create barista-style drinks at home by simply mixing with milk, water, or juice. This launch is part of Nestlé's broader strategy to adapt to changing coffee consumption patterns and to tap into the lucrative market of cold coffee, which is seeing a significant rise in popularity globally. The company aims to expand this product worldwide in the coming years, aligning with the increasing demand for versatile and convenient coffee solutions.

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