Nestlé is expanding its cold coffee lineup with the introduction of Blue Bottle Coffee’s New Orleans (NOLA) Craft Instant Coffee Blend. This product aims to meet the growing demand for cold coffee, as more consumers are enjoying iced beverages. The NOLA blend combines coffee, chicory, and sugar, creating a flavorful instant coffee that dissolves easily in water. It is designed for quick preparation, allowing anyone to make a classic New Orleans-style iced coffee at home or on the go. The NOLA Craft Instant Coffee Blend is currently available in the United States, Japan, South Korea, and China.
• The blend is a mix of coffee, chicory, and sugar, providing a unique taste.
• It requires only water, ice, and milk to prepare.
• NOLA has gained immense popularity, with around 3 million sold annually in Blue Bottle cafés.
• This launch follows other cold coffee innovations from Nestlé, like Nescafé Espresso Concentrate.
This new product reflects the rising trend of cold coffee consumption, especially among younger consumers. By offering a convenient way to enjoy a classic beverage, Nestlé aims to attract a new generation of coffee enthusiasts. The NOLA Craft Instant Coffee Blend not only enhances their cold coffee range but also aligns with the global shift towards ready-to-drink coffee options.
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