Nespresso Launches in India Amid Rising Coffee Demand

Nespresso Launches in India Amid Rising Coffee Demand

Nestlé has introduced its premium coffee brand, Nespresso, to the Indian market, catering to the growing demand for high-quality coffee. The launch includes the opening of the first Nespresso boutique in Delhi, with plans to expand to other major cities. Nespresso products will be available through e-commerce channels and in both original and professional formats by the end of 2024. The expansion aims to grow the premium coffee segment in India, a country with a rising trend in coffee consumption, particularly in-home. Nespresso is committed to sustainability, operating as a certified B Corp and working with around 2000 Indian coffee farmers through its AAA Sustainable Quality Program. This launch is expected to enhance the coffee experience for Indian consumers by offering a range of exceptional coffees.

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