Nescafé is entering the coffee concentrate market to meet the rising demand for easy, customizable coffee at home. This new product aims to provide a solution for coffee lovers who want café-quality drinks without the high prices of coffee shops or the complexity of traditional brewing methods. The Espresso Concentrate is crafted from 100% Arabica beans and comes in two flavors: Black and Sweet Vanilla. It dissolves easily in water or milk, making it simple to prepare delicious beverages at home.
• The Espresso Concentrate will hit grocery stores in February with a price of $9.49 for a 300 mL bottle.
• Each bottle can make the equivalent of 20 cups, offering great value.
• Nescafé emphasizes sustainability, sourcing 75% of its coffee responsibly since 2010.
• The brand encourages consumers to personalize their coffee experience, promoting creativity in how they enjoy their drinks.
This launch reflects a growing trend among younger consumers who prioritize convenience and quality in their coffee choices. Nescafé's focus on sustainability and customization positions it well in a competitive market, appealing to those who want to enjoy premium coffee while being mindful of their environmental impact.
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