The conversation centers on the challenges and opportunities within the European coffee industry, especially regarding green coffee price volatility. Alexis Gagnaire, a key figure at Tanat, shares insights on how businesses can adapt to rising costs while maintaining quality. He emphasizes the importance of educating consumers about the value of specialty coffee and the risks posed by new regulations like the EUDR.
• The rising cost of green coffee is expected to continue, making quality differentiation essential for producers.
• Specialty coffee is seen as a craft product, not a commodity, which consumers are increasingly willing to pay for.
• EUDR raises concerns for small producers who may struggle to meet compliance requirements, potentially harming their businesses.
• Fair pricing and consumer education are crucial to ensure the sustainability of the specialty coffee market.
Understanding these dynamics is vital for the future of the coffee industry. As consumers become more discerning, the focus on quality and fair practices will determine which businesses thrive. Supporting small producers is essential to maintain a diverse and sustainable market.
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