Costco shoppers are buzzing with questions about the new source of Kirkland coffee. Recently, the packaging changed, and the familiar Starbucks label disappeared. This shift has led to a mix of disappointment and curiosity among coffee lovers. Many have noticed a decline in flavor, with reports of burnt and flavorless beans.
• Kirkland coffee used to be roasted by Starbucks, but that partnership seems to have ended.
• Customers are reporting significant taste differences and lower prices since the change.
• Enveritas, a nonprofit, is mistakenly thought to be the new roaster, but it is not a coffee roaster.
• Kirkland likely sources coffee from multiple suppliers, including Green Mountain Coffee Roasters and Rogers Family Coffee.
Understanding who roasts Kirkland coffee is important for loyal customers. The change in flavor and quality can affect their buying choices. As Costco does not disclose its suppliers, shoppers are left speculating about the future of their beloved coffee.
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