Metropolis Coffee Company, a family-owned business, has been a staple in the specialty coffee scene for over 21 years. Founded by Tony and Jeff Dreyfuss, the brand is dedicated to high-quality, traceable coffee sourced from farmers, serving coffee enthusiasts across Illinois. Recently, the company faced challenges due to the COVID-19 pandemic, which led to an 80% decline in business. However, Metropolis used this time to redesign its packaging and enhance its storytelling, resulting in a 20% growth compared to pre-pandemic levels. The new packaging, developed by branding studio EightySeven, features vibrant colors and a prominent logo to stand out on shelves. Additionally, Metropolis is committed to sustainability, using compostable materials where possible, especially for their innovative espresso capsules. The brand aims to balance quality and eco-friendliness, ensuring that its products not only appeal visually but also contribute positively to the environment.
• Metropolis Coffee has been in business for over 21 years, focusing on quality and traceable sourcing.
• The company faced a significant decline during the pandemic but rebounded with a 20% growth through packaging redesign.
• The new packaging emphasizes vibrant colors and a strong logo to increase shelf presence.
• Metropolis is committed to sustainability, utilizing compostable materials for its espresso capsules.
This transformation is important as it highlights the coffee industry's shift toward sustainability and consumer demand for eco-friendly products. By reimagining its packaging and focusing on quality, Metropolis Coffee not only enhances its market presence but also sets an example for other brands in the industry. The emphasis on storytelling and design fosters a deeper connection with consumers, encouraging them to choose products that align with their values.
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