Merit Coffee is kicking off its annual holiday fundraising event, part of the six-year Light the Way tradition. On November 15, all proceeds from holiday drinks and holiday drip coffee sold at their cafés will be donated to support three key nonprofits in Texas. These organizations help vulnerable families by providing essential services like food and shelter. The initiative invites customers to enjoy festive drinks while contributing to their communities.
• 100% of proceeds from holiday drinks will be donated on November 15.
• Funds will support Feed My Sheep SA, United Way for Greater Austin, and Austin Street Center.
• The signature holiday drink is the Candy Cane Mocha.
• Merit Coffee emphasizes community support and engagement through this initiative.
This fundraising effort highlights the importance of community involvement and the impact of small actions. By enjoying a cup of coffee, customers can help improve the lives of those in need. It fosters a spirit of generosity during the holiday season.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.