A well-known coffee brand is temporarily changing its name to connect with modern consumers. Maxwell House, a staple in many homes for over a century, is now called Maxwell Apartment. This rebranding comes as a response to the rising trend of renting among Americans, with many seeking value in their everyday lives. The new name aims to resonate with renters who are looking for affordable options.
• The rebranding celebrates a limited-time offer, launching on National Coffee Day, September 29.
• Consumers can buy a special bundle for $39.99, which includes four canisters of the classic coffee.
• Each purchase comes with a playful "lease" agreement for a year’s supply of coffee.
• Regular Maxwell House products will still be available alongside the new branding.
This change highlights how brands adapt to consumer trends. By addressing the needs of renters, Maxwell Apartment not only maintains relevance but also strengthens its connection with a new generation of coffee lovers.
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