Caffeine consumption is evolving, with matcha emerging as a popular choice, especially among Gen Z. While coffee remains a staple, energy drinks and matcha are gaining traction. The rise of matcha is notable, with a 30% increase in menu items and a 107% surge in social media mentions. Blank Street Coffee, a Brooklyn-based chain, showcases this trend by offering a diverse matcha menu that attracts customers. Their unique flavors, like Lemon Loaf Matcha, are trending on platforms like TikTok, generating excitement and engagement.
• Matcha is now a key ingredient in food and beverages, showing significant growth.
• Blank Street Coffee started as a small cart in 2020 and is now valued at $500 million.
• Half of the customers at Blank Street visit for matcha, not coffee.
• The brand is expanding rapidly, with plans to raise $100 million in funding this year.
This shift highlights the changing preferences of consumers, particularly younger generations. Coffee shops may need to diversify their offerings to remain competitive in this evolving market.
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