Matcha Mania - Why This Green Tea Conquers Coffee Shops

Matcha Mania - Why This Green Tea Conquers Coffee Shops

Matcha, a powdered green tea, has surged in popularity across global cities, favored by celebrities and wellness enthusiasts alike. Originally from China and adopted by Japanese culture, matcha is renowned for its health benefits, including amino acids and antioxidants, making it a preferred alternative to coffee. Its rise began around 2015 in New York with the introduction of the matcha latte, and the trend has only grown. Cafes now innovate with matcha-based beverages and desserts, while the tea itself varies in grades, with ceremonial grade being the highest quality. Despite its non-organic cultivation, matcha remains a healthful choice, maintaining a strong following among those seeking a calm, focused energy boost without the crash associated with coffee.

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