Luckin Coffee is making its debut in Malaysia with plans to open multiple stores. The company is testing its operations and customer engagement strategies through a soft opening phase. This initial step is crucial as Luckin aims to adapt its offerings to local preferences while preparing for a larger rollout in the future.
• Luckin Coffee has opened its first two stores in Malaysia, located in Kuala Lumpur.
• A total of five stores will be launched by January 2025, with plans for 200 outlets in three years.
• The company is offering promotional prices starting at RM2.99 ($0.67) to attract customers.
• Luckin will face competition from local coffee chains and other international brands.
This expansion is significant as it marks Luckin Coffee's second international venture after Singapore. The strategy focuses on building a strong customer base through promotions while navigating a competitive market. Success in Malaysia could pave the way for further international growth.
Source/Luckin-Coffee-makes-Malaysia-debut-with-two-Kuala).
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