A woman in southeastern China was rejected by Luckin Coffee for being "timid and weak" with no experience, sparking controversy over the chain's recruitment policies. The woman shared her experience on social media, expressing frustration over being considered unqualified despite her willingness to work long hours. The post went viral, leading to public outcry and questioning of Luckin Coffee's hiring criteria. The company allegedly contacted the woman and her family, urging her to delete her post. This incident follows previous criticisms of the coffee chain for age discrimination, as a 26-year-old applicant was previously deemed "too old" for a position. China, now the world's leader in branded coffee shops, has seen various companies face backlash for unusual hiring requirements, such as lifelong employment commitments. The Luckin Coffee controversy highlights ongoing issues in corporate recruitment practices, including the need for respectful and fair candidate evaluations.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.