Luckin Coffee has launched the Brazil Coffee Culture Festival 2.0 to strengthen trade relations between China and Brazil. This event celebrates the 10th anniversary of the China-CELAC Forum and follows a significant coffee bean purchase agreement. Luckin plans to buy 240,000 tonnes of coffee beans from Brazil over five years, valued at approximately US$1.38 billion. The festival is a collaborative effort with various Brazilian organizations, showcasing a commitment to cultural exchange and economic ties.
• The festival features a Brazilian specialty coffee tasting competition, highlighting local talent.
• Luckin aims to open over 30 themed stores in China and establish a Brazilian Coffee Museum.
• A support program for smallholder coffee farmers will provide resources for sustainable practices.
• The initiative aligns with the upcoming 2026 China-Brazil Cultural Year, promoting mutual appreciation.
This festival is vital for enhancing cultural ties and economic collaboration between China and Brazil. It represents a significant step in fostering mutual understanding and appreciation of Brazilian culture, while also supporting local farmers.
Enjoying the read? Subscribe for free to one of the fastest-growing newsletters and get weekly coffee news (TL;DR updates) delivered right to your inbox.