Lavazza is continuing its partnership with the Toronto International Film Festival (TIFF) in 2024, enhancing the festival experience with its premium coffee offerings. This collaboration reflects Lavazza's commitment to the arts and cultural engagement, building on its previous sponsorships. The festival runs from September 5-15, 2024, and Lavazza will provide a unique blend of cinema and coffee culture through various activations.
• Lavazza will host engaging activities at key festival locations, including cafes and theaters.
• Attendees can participate in a sweepstakes to win a year’s supply of Lavazza coffee.
• Free giveaways will include friendship bracelets and coffee samples.
• A dedicated café space will allow guests to enjoy Lavazza's signature coffee.
This partnership is significant for Lavazza as it connects the brand with Canadian audiences, showcasing its dedication to quality and cultural experiences. By merging coffee with film, Lavazza promotes a lifestyle that celebrates enjoyment and connection, aligning with its brand ethos of "La Dolce Vita."
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