L’OR Coffee Beans Launches Three Unique Blends for Home Brewing

L’OR Coffee Beans Launches Three Unique Blends for Home Brewing

New L’OR Coffee Beans are set to transform how coffee lovers enjoy their brews at home. The brand's entry into the UK grocery market introduces three distinct blends: Classique, Forza, and Onyx. Each blend is designed to cater to different taste preferences, aiming to satisfy about 75% of UK coffee drinkers. With a growing trend of consumers wanting to recreate café-quality drinks at home, these beans are crafted for those who enjoy grinding their own coffee.

• The blends come in 200-gram packs, each tailored to varying strength preferences.

• A significant 44% of shoppers are now grinding their coffee beans, showing a shift in consumer habits.

• The launch is part of a broader strategy to enhance at-home coffee experiences.

• The trend towards premium coffee products is driving demand for advanced coffee-making appliances.

This launch matters because it taps into the rising home-barista culture. As consumers seek quality and personalization in their coffee, brands that adapt to these trends can capture a larger market share.

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