New L’OR Coffee Beans are set to transform how coffee lovers enjoy their brews at home. The brand's entry into the UK grocery market introduces three distinct blends: Classique, Forza, and Onyx. Each blend is designed to cater to different taste preferences, aiming to satisfy about 75% of UK coffee drinkers. With a growing trend of consumers wanting to recreate café-quality drinks at home, these beans are crafted for those who enjoy grinding their own coffee.
• The blends come in 200-gram packs, each tailored to varying strength preferences.
• A significant 44% of shoppers are now grinding their coffee beans, showing a shift in consumer habits.
• The launch is part of a broader strategy to enhance at-home coffee experiences.
• The trend towards premium coffee products is driving demand for advanced coffee-making appliances.
This launch matters because it taps into the rising home-barista culture. As consumers seek quality and personalization in their coffee, brands that adapt to these trends can capture a larger market share.
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