Knoops' Chocolate Revolution - Aiming for a Billion-Dollar Brand

Knoops' Chocolate Revolution - Aiming for a Billion-Dollar Brand

Knoops, founded by Jens Knoop, is redefining the café experience with its unique take on drinking chocolate. The UK brand, which secured $10m in late 2023, blends the sophistication of specialty coffee with the rich indulgence of single-origin chocolate. CEO William Gordon-Harris envisions Knoops as a global phenomenon with plans to expand to 300 UK sites by 2028 and 3,000 stores worldwide. Knoops’ innovative approach is resonating with younger consumers and chocolate enthusiasts alike, making it a formidable contender in the premium café market.

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