Anthony Kiedis, the lead singer of the Red Hot Chili Peppers, is launching a new coffee brand called JOLENE, in collaboration with his friend Shane Powers. This venture aims to combine the love for coffee with the vibrant energy of live entertainment. Kiedis has partnered with Live Nation for marketing and distribution, ensuring that JOLENE reaches coffee enthusiasts at various music festivals and venues.
• JOLENE offers two flavors: Black (cold brew) and White (oat milk latte).
• The coffee is sourced from an all-female co-op in Peru, supporting local women farmers.
• Live Nation will sell JOLENE at its festivals and 40 amphitheaters, similar to its previous partnership with Liquid Death.
• The brand aims to enhance the fan experience at live events by providing quality coffee options.
This initiative highlights the growing trend of merging lifestyle brands with live entertainment. Kiedis' passion for quality coffee and community support through ethical sourcing makes JOLENE a unique addition to the market. It not only caters to coffee lovers but also aligns with the values of sustainability and community empowerment.
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