Kicking Horse Coffee, a Lavazza-owned specialty coffee roaster, has chosen Lifelong Crush as its first Agency of Record to revitalize its brand marketing strategy in Canada and the US. The Toronto-based agency was selected after a competitive pitch involving five agencies. The collaboration aims to transition the focus from product sales to creating a deeper brand connection with consumers. The first campaign from this partnership is set to launch in Q3 2024. Kicking Horse Coffee is known for being a leading coffee roaster in Canada and has recently opened its first flagship café. With new leadership under CEO Cédric Malaga and CMO Lori Hatcher, the brand is looking to innovate and strengthen its market presence.
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