Kicking Horse Coffee is celebrating Fairtrade Month with exciting new offerings. The Canadian brand has launched its first K-Cup range and a fresh marketing campaign. This move aims to make their premium, Fairtrade coffee more accessible to coffee lovers across North America.
• The new K-Cups come in three popular blends: Kick Ass (Dark Roast), Three Sisters (Medium Roast), and Happy Camper (Light Roast).
• Each K-Cup maintains the rich flavor that Kicking Horse fans enjoy, designed to provide a full-bodied experience similar to traditional brewing methods.
• The brand's new campaign, “Kickstart Your Heart,” features a quirky visual of a donkey on a motorcycle, promoting the energizing power of coffee.
• Kicking Horse emphasizes its commitment to Fairtrade, ensuring farmers receive fair compensation and support for their communities.
This initiative not only boosts the brand's presence but also reinforces its dedication to ethical practices and farmer empowerment. By making their coffee more accessible, Kicking Horse continues to champion sustainability and community support in the coffee industry.
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