Keurig Dr Pepper Opens Coffee Hub in Brazil’s Coffee Heartland

Keurig Dr Pepper Opens Coffee Hub in Brazil’s Coffee Heartland

Keurig Dr Pepper (KDP) has launched a new sourcing hub in Varginha, Brazil. This move aims to enhance coffee supply chain transparency and resilience. The facility will also serve as a quality control center and host educational events. KDP’s Cyrille Jannet highlighted the importance of this presence in the world’s largest coffee-producing region. This comes as KDP faces a 5% sales dip in its US coffee segment. By engaging directly with local suppliers, KDP hopes to elevate service and product quality, ensuring better offerings to its partners and customers.

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