Karnataka is transforming its coffee scene by moving beyond traditional filter kaapi. The state is now focusing on specialty and customized coffee to meet rising consumer demand. This shift is not just a trend; it reflects a broader change in how coffee is produced and enjoyed in India. The Karnataka Coffee Board is leading this initiative by promoting unique roasts and organic options for both local and international markets.
• The Karnataka Coffee Board is exploring specialty coffee production to attract consumers.
• Recent meetings included farmers, brewers, and government officials to discuss market strategies.
• The focus is on expanding brands and promoting organic coffee through subsidies.
• Popular new brews include wine coffee, vanilla coffee, and regional specialties like Araku.
This movement towards specialty coffee is significant for Karnataka's economy and the coffee industry. It opens up new markets and opportunities for local farmers. As younger generations become involved, innovation in coffee production is likely to grow, enhancing Karnataka's reputation as a coffee hub.
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