Juan Valdez Returns - Green Coffee Co. Secures North American Rights

Juan Valdez Returns - Green Coffee Co. Secures North American Rights

The Green Coffee Company (GCC) will now sell Juan Valdez coffee in the U.S. and Canada. They aim to capture 25% of the U.S. single-origin Colombian coffee market in the next decade. GCC plans to leverage the brand's legacy and their sustainable farming practices to win over consumers. They believe this partnership will mirror the success of Modelo Especial in the U.S. market. GCC's strategy includes significant supermarket presence and institutional sales. This move marks a significant step in reviving the iconic Juan Valdez brand in North America.

Read the full article here.