Jollibee Spices Up Beverages with Botrista Tech Investment

Jollibee Spices Up Beverages with Botrista Tech Investment

Jollibee Food Corporation is investing $28 million for a 10% stake in Botrista Inc., a U.S. company known for its automated beverage technology, DrinkBot. Botrista's innovation aligns with Jollibee's aim to enhance its coffee and tea offerings across its 2,250 chain stores, which include brands like The Coffee Bean & Tea Leaf and Milksha. The partnership will facilitate Jollibee's expansion of cold and iced beverages, a rapidly growing market segment. This strategic move will leverage Botrista's 100+ global patents and support the scale-up of DrinkBot technology beyond the U.S., while improving production and supply chains. The collaboration is anticipated to fuel growth, improve customer experiences, and cater to the increasing demand for flavored cold coffee and tea beverages, especially in East Asian markets.

Read the full article here.