Jollibee Bets Big on Botrista's DrinkBots to Boost Global Sales

Jollibee Bets Big on Botrista's DrinkBots to Boost Global Sales

Jollibee Food Corp invests $28M in Botrista Inc., eyeing an "instant sales lift." The DrinkBot machines can produce up to 120 beverages per hour, enhancing efficiency and variety in Jollibee’s coffee and tea outlets. The investment aims to expand JFC's footprint and drive sales without significant capital expenditure. Despite slow outlet growth, JFC's revenue rose by 10% in Q1 2024, driven by strategic investments and existing brand performance.

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