A new coffee haven has opened in Downtown San Luis Obispo, as Joebella Coffee Roasters sets up shop at 311 Higuera St. This location replaces Ascendo Coffee and marks Joebella's second spot, complementing their original roastery in Atascadero. The new café offers a cozy atmosphere filled with natural light and local art, catering to the demand from customers eager for Joebella's unique coffee experience.
• Joseph Gerardis, the founder, has been roasting coffee for 24 years and decided to expand after numerous customer requests for a San Luis Obispo location.
• The café features a diverse menu, including traditional Italian drinks and unique offerings like a bourbon caramel latte.
• Co-owner Isabella Steffenauer aims to introduce gluten-free baked goods in the future, enhancing the café's local food options.
• Joebella emphasizes quality with specialty organic coffee beans roasted in Atascadero, providing a range of blends for different tastes.
This new location not only meets local demand but also strengthens the community's coffee culture. With a focus on quality and intentionality, Joebella is poised to become a beloved gathering spot for coffee lovers in San Luis Obispo.
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