Jollibee Foods Corporation has made a significant move in the coffee industry by acquiring a 70% stake in Compose Coffee, a leading Korean coffee brand, for $350 million. This strategic investment aligns with JFC's commitment to the coffee and tea segment, as well as its franchising initiatives. Compose Coffee, founded in 2014, has established itself as a fast-growing value coffee brand in South Korea, with over 2,600 stores across the country. The brand's success can be attributed to its high-quality, specialty beans and low-cost distribution model, which has earned it the highest growth rate in the industry. This acquisition is a gateway for JFC to tap into the fast-growing international value coffee market in South Korea, and with Compose Coffee's roasting facility, JMCF Co. Ltd., JFC is poised to expand its reach in the region.
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