JDE Peet’s has introduced its Nature Transition Plan, named ‘Grounded in Nature’, aiming to protect ecosystems and ensure sustainable coffee production. This initiative positions JDE Peet’s as the first food and beverage company to align with the Taskforce on Nature-related Financial Disclosures. The plan focuses on measurable actions to enhance biodiversity and farmer resilience while maintaining diverse coffee sourcing globally. Building on the success of the Common Grounds program, which has supported nearly one million farmers since 2015, the plan addresses urgent nature-related risks impacting coffee supply chains.
• The plan aims for deforestation-free coffee sourcing, addressing both environmental and socio-economic issues.
• It targets expanding regenerative farming practices to 200,000 hectares by 2030.
• JDE Peet’s plans to achieve 100% responsibly sourced green coffee by 2028, up from 83.2% in 2024.
• The initiative involves rigorous supply chain mapping and targeted farmer programs for sustainable practices.
This plan is crucial as it not only safeguards the future of coffee production but also promotes biodiversity and supports farming communities. By taking these steps, JDE Peet’s sets a standard for the coffee industry and highlights the importance of sustainability in addressing climate change and environmental degradation.
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